Following its premiere, “Wednesday” quickly eclipsed Stranger Things in total viewers, becoming the most watched series. The Netflix original has received rave reviews from both critics and viewers. Jenna Ortega’s ground-breaking portrayal as Wednesday Adams sparked a pop cultural phenomenon that has spread across social media. The iconic figure was able to say some of the most unforgettable lines that would be remembered for years to come.
Meanwhile, Netflix is taking advantage of the opportunity to sell the spirit of the show in a way that gets someone who hasn’t seen the show curious because of the character’s chilly attitude. Without a question, Netflix went all in and succeeded in popularizing dark humor.
“Wednesday” Marketing Campaign
On Wednesday, some of the most famous quotes were repurposed in a marketing campaign with a social commentary. Netflix’s buzzing character had a big impact on everything from elevators to bus stops and billboards in shaping the program into what it is now.
Consider a handful of the Wednesday advertising initiatives that have wowed the public.
The commercial campaign for “Thing,” which is now the most relevant given current events and circumstances, was also removed.
The security tray banner advertising “sharp objects” has not yet proven to be the most engaging of all the ad placements. Because of its relevance and perfect placements, it became one of the most recognizable Netflix campaigns to date.
One item missing from the banners is the Ortega dance, which has made its way through the complicated dance routines. Or maybe it’s so well-known that it deserves its own post.
Jenna Ortega‘s tremendous break will be remembered for a long time. Until then, we’ll binge-watch the iconic part played by a number of women throughout the Adams Family saga.