The text-based Instagram plugin Threads was introduced on July 5, and according to the most recent data, 100 million users signed up within the first five days of its activation.
Meta evidently aims to attract Twitter users into its own ecosystem with this platform. It does, however, lack a number of critical features, such as a chronological feed and effective search tools. Another significant problem is that it is hard to delete a user’s profile without simultaneously deleting all of their Instagram posts.
Quiver Quantitative obtained the data for the report using a semi-manual approach. While the number of people who sign up to examine the hype is expanding, no algorithm can predict how many users quit the platform.
At the moment, user feeds are dominated by influencers, brands, and celebrities, which may restrict users from seeing updates from their friends and family.
In a recent development, Mark Zuckerberg’s involvement with Threads was mentioned in a tweet, to which Twitter CEO Elon Musk responded, “Zuck is a cuck.” Leaving aside the billionaire’s dubious statements, this discussion demonstrates that Twitter is closely monitoring the progress of its competitor.
According to court documents, the new platform may breach Twitter’s trade secrets and intellectual property. A Meta spokeswoman denied these assertions, noting that none of the Threads team members had ever worked for Twitter.